ANNE-KRISTIN BREIT
Campaigns
The G'Day Perth Campaign has been my capstone project for my Bachelor in Design degree with a team of 3 others bringing together audio, animation and graphic design.. Centred around Typography, vibrant colours and simplicity, it seeks to bring encouragement to the people of Perth in a time where things have been hard. Placed in strategic public places, it reaches a wide audience. This Campaign is supported by a webpage (Adobe XD Prototype), a social media presence, motion graphics and merchandise to help spread encouragement and smiles. I loved working on a campaign for a city that I love and the people in it. Restraining myself to simplicity has been a challenge, but was needed to bring the campaign message across with clarity. The full project can be viewed at this link: G'Day Perth Campaign
Other Campaigns
In the most recent campaign, part of my BA in Design and Visual Communication, I rebranded the Elderflower Cordial from Belvoir Fruit Farm. The flagship flavour of the company in Europe, is a relatively new flavour to Australia, giving me a great opportunity to explore advertisement strategies and packaging options to break into the non-alcoholic drink market while delivering high quality. Engaging with user research, marketing strategies, media and social media strategies I've learned valuable lessons for future projects.